ANALISIS POTENSI DAN PENGEMBANGAN BISNIS HALAL BERBASIS DIGITAL : STUDI KASUS DI KECAMATAN PAYUNG SEKAKI PEKANBARU
Keywords:
Halalpreneur, Digital Business, Ekonomi Islam, SWOT Matrix, Industri HalalAbstract
Indonesia is a predominantly Muslim country, and digital business is currently growing. However, the majority of those maximizing digital business are non-Muslims. This study analyzes Digital Halal Entrepreneurship with the aim of providing MSMEs with an understanding of the factors that can influence the success of Halalpreneurs in maximizing their halal business potential in the digital era that is currently developing rapidly in Indonesia. This study uses qualitative methods. Through this understanding, there are strategic steps that can be taken to utilize strengths, overcome weaknesses, seek opportunities, and face threats in the context of digital halal business. This is presented through a SWOT Matrix that can be used as a strategy in selecting and determining the development of digital halal businesses in Payung Sekaki, Pekanbaru. The results show that the majority of MSMEs do not yet understand Digital Business as a Halalpreneur.
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